The commercials.
And not just the extravagance that Super Bowl advertising represents, though that in itself is gag-worthy--100 grand for a one-second ad of a fat dude? C'mon, Miller.
But here's what's really remarkable to me.
People were going around and chiming in about how "disappointed" they were with a "sub-par" batch of Super Bowl ads. What did I think of the ads? I couldn't care less--I was too busy watching one of the most exciting games I've ever seen on the big stage. And even the outcome of the game is never something I lose any sleep over.
Now I'm all for a Super Bowl party with good friends and tasty food 'n' drink, but how much energy can we possibly appropriate to dissecting a 30-second advertising spot for Doritos or Pepsi like it is a short story by Faulkner? The only thing more ridiculous than AB-Inbev shelling out three million bucks for a 30-second ad is the amount of energy and attention it inevitably gets from a general population that, amazingly, seems to have nothing better to do or think about for a two-day stretch of their lives every year.
I hardly ever consider myself a moralizer, but this just seems at a whole other level of indulgent decadence that almost transcends my realm of understanding. Let's just enjoy the Super Bowl experience for what it is--a ritual where we get together with friends and enjoy a game and each other's company (and even get a chuckle at a few commercials)--but can't we just leave it on the field with the final whistle?
Note to anyone who reads this: I promise I'm not usually as curmudgeonly as this makes me sound.
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